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Crashed cars bottle

Agency Network: 
Published/Aired: 
May 2010
Or Yarok Ambient Ad -  Crashed cars bottle

Description

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Ambient advertisement created by Y&R, Israel for Or Yarok, within the category: Public Interest, NGO.

Caption

Don't drink and drive

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media
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Axl's picture

don't like

Axl
Activity Score 266
Paris
davitma's picture

simply great

davitma
Activity Score 32
meraj's picture

excellent job

meraj
Activity Score 216
university
Citizen of the earth's picture

Wow. 'Why didn't I think of that'!

Citizen of the earth
Activity Score 36
Creative Director
atb2005's picture

It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.

update: turns out this has already been done. see here: http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-...

atb2005
Activity Score 13557
Guest's picture

good work - sure to get attention.

Guest
thedesignaddict's picture

Love it. Big congrats for the execution. Impressive.

thedesignaddict
Activity Score 5403
Art Director at Freelance
consolidated.db's picture

the 'lets make fkn art of the product' is always a first thought.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Hiperion's picture

good work
keep it simple!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Axl_Ink's picture

Back ti basisc i liek it
a lo basico me encanta

Axl_Ink
Activity Score 6
Graphic Designer
Guest's picture

like it

Guest
Guest's picture

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...

Guest
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