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Cold fire

Agency Network: 
Published/Aired: 
May 2009
Optimus Ambient Ad -  Cold fire

Description

In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.

Ambient advertisement created by Torke, Portugal for Optimus, within the category: Electronics, Technology.

Advertising Agency: Torke Stunt, Lisbon, Portugal
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Highest Rated

Guest's picture

People wont touch other people for advertising.

Guest
morse's picture

The idea is a little far from the product, you think not?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CurryJ's picture

The agency should be fired!!! (Get it? hahahah)

But seriously, guys...

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

People wont touch other people for advertising.

Guest
NatalieM's picture

Cold fire? What?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Blashyrkh's picture

A bit too forced idea. Where is the phone?

Blashyrkh
Activity Score 32890
Art Director
soulbearer's picture

I think you guys are a little too literary, concerning the action. A direct or relational stunt doesn't have to have the product. Just imagine dozens of people stopping in front of the store (with the product's billboards and BTL communication) to see a really different performance. There you have it. Some minutes of free exposure. And yes, cold fire does exist.

soulbearer
Activity Score 213
Copywriter
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