Opel Adam – The Color Changing Car

Agency Network: 
February 2013

Opel ADAM - The Color Changing Car


What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening - and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming.

Ambient advertisment created by Grey, Denmark for Opel, within the category: Automotive.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Art Director: Jon Goldtsche
Copywriter: Jesper Jørgen Hansen
Chief Of Operations: Carsten Bülow
Account Manager: Ingeborg Balle-Petersen
Creative Technologist: Karsten Kirkegaard
VJ: Thomas Romlöv
Director: Emil Kahr
Producer: Niels Kau
Photographer: Simon Mouridsen
Music: Ole Brodersen – Kay&Ndustry

Comments (6)

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Highest Rated

hmaffia's picture
Activity Score 746

That´s really good.

pj_ddb's picture
Activity Score 17

Congrats! Very good.
Love the colors and the interaction. I want that car.

Picky1's picture
Activity Score 236

"Congrats" ? Seriously ? Last year, Mercedes Benz did "the invisible car". This year, it's the "changing color car". What's next ?

Liviu's picture
Activity Score 4399

I like it! This is what I call Guerrilla Marketing!!! Good job!

kleenex's picture
Activity Score 51022

That will certainly get noticed.

hmaffia's picture
Activity Score 746

That´s really good.

OkGo's picture
Activity Score 66

cool !!