OMD Ambient Advert By BBDO: Ingrid

Agency Network:

BBDO

Published/Aired:

February 2008

Posted:

March 03, 2008

Also From This Campaign 3

OMD: Farmer

OMD: Policeman

See Full Campaign

Tags

Description

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."

Ambient advertisement created by BBDO, Colombia for OMD, within the category: Public Interest, NGO.

Credits

Advertising Agency: Sancho BBDO Colombia

Creative Directors: Giovanni Martinez

Art Director: Giovanni Martinez

Copywriter: Hugo Corredor

Other additional credits: Gonzalo Villamizar, Sistole, OMD

Mar 03, 2008 - 6:21

Could have had a better impact if they were actually inside the bus stop sign and it would've said something like "Hostages are screaming for help, don't look the other way". Or something similar.

BFB

Activity Score 936

Copywriter

Mar 03, 2008 - 8:38

blargh!

obladioblada

Activity Score 256

obladioblada

Mar 03, 2008 - 9:49

You have a valid point BFB but in context of how hostages are taken and treated by the F.A.R.C this makes a bigger impact.

Jd_Uchima

Activity Score 53

Student - The Art Institute of Atlanta

Mar 03, 2008 - 11:03

I agree with JD, this has a bigger impact. If you had it IN the sign it would be ok, but this way you cant skip the add, you HAVE to look at it.

Its a nice concept the one they worked here and in the newspaper about facing the problem. (in the newspaper its more evident)

I think Ambient Ads with social concerns should try to do this... try to make people FACE THE PROBLEM calling their attention in an original way. (its advertising)

Tincho

Activity Score 1093

Art Director