Agency Network: 
February 2008

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."

Ambient advertisment created by BBDO, Colombia for OMD, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD

Comments (7)

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BFB's picture
Activity Score 936

Could have had a better impact if they were actually inside the bus stop sign and it would've said something like "Hostages are screaming for help, don't look the other way". Or something similar.

obladioblada's picture
Activity Score 256


Jd_Uchima's picture
Activity Score 53

You have a valid point BFB but in context of how hostages are taken and treated by the F.A.R.C this makes a bigger impact.

Tincho's picture
Activity Score 1093

I agree with JD, this has a bigger impact. If you had it IN the sign it would be ok, but this way you cant skip the add, you HAVE to look at it.

Its a nice concept the one they worked here and in the newspaper about facing the problem. (in the newspaper its more evident)

I think Ambient Ads with social concerns should try to do this... try to make people FACE THE PROBLEM calling their attention in an original way. (its advertising)

plnnr's picture
Activity Score 37

Bonito el truchazo, bien llenito de pornomiseria, oportunista, que ansias de ganarse un premio.

360 grados's picture
360 grados
Activity Score 305

mmmmmmmmm, impacta, pero no pasa nada más. burried

spidey's picture
Activity Score 42

i think this would have been better if she looked more uncomfortable. she's still pretty clean. she doesn't look that abused