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Ingrid

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."

Ambient advertisement created by BBDO, Colombia for OMD, within the category: Public Interest, NGO.

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
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BFB's picture

Could have had a better impact if they were actually inside the bus stop sign and it would've said something like "Hostages are screaming for help, don't look the other way". Or something similar.

BFB
Activity Score 936
Copywriter
obladioblada's picture

blargh!

obladioblada
Activity Score 256
obladioblada
Jd_Uchima's picture

You have a valid point BFB but in context of how hostages are taken and treated by the F.A.R.C this makes a bigger impact.

Jd_Uchima
Activity Score 53
Student - The Art Institute of Atlanta
Tincho's picture

I agree with JD, this has a bigger impact. If you had it IN the sign it would be ok, but this way you cant skip the add, you HAVE to look at it.

Its a nice concept the one they worked here and in the newspaper about facing the problem. (in the newspaper its more evident)

I think Ambient Ads with social concerns should try to do this... try to make people FACE THE PROBLEM calling their attention in an original way. (its advertising)

Tincho
Activity Score 1093
Art Director
plnnr's picture

Bonito el truchazo, bien llenito de pornomiseria, oportunista, que ansias de ganarse un premio.

plnnr
Activity Score 37
asdf
360 grados's picture

mmmmmmmmm, impacta, pero no pasa nada más. burried

360 grados
Activity Score 305
Graphic Designer
spidey's picture

i think this would have been better if she looked more uncomfortable. she's still pretty clean. she doesn't look that abused

spidey
Activity Score 42
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