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The Crunchometer

Agency Network: 
Published/Aired: 
October 2011

Description

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.

Ambient advertisement created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget
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Highest Rated

MirayKaymaz's picture

Cool idea! Could be used by any crunchy products for public events

MirayKaymaz
Activity Score 4
Digital Marketing & CRM in FMCG
stickynotes's picture

cool little machine.

stickynotes
Activity Score 1094
Baelin's picture

Very good idea.

Baelin
Activity Score 273
Copywriter
Nike Diesel's picture

I prefer the one from Miami Ad School, (Brazil), which did something very similar and funnier (IMO) for Burger King:
http://www.welovead.com/en/works/details/4abCjttz

Nike Diesel
Activity Score 13630
Art Director
MirayKaymaz's picture

Cool idea! Could be used by any crunchy products for public events

MirayKaymaz
Activity Score 4
Digital Marketing & CRM in FMCG
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