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#cheezgate

Agency Network: 
Published/Aired: 
July 2011
OLW Ambient Ad -  #cheezgate

Description

Background: OLW Cheez Doodles is one of the most popular snacks in Sweden. For years there has been a national feud regarding the Swedish name whether to call them ostbågar (cheese bows) or ostkrokar (cheese hooks). OLW decided to invite consumers to vote for their favorite, and what to write on the new packages, by submitting a Like on OLW:s Facebook page.

Challenge: Raise awareness and online buzz about the campaign with a sampling event.

Solution: We created an attention grabbing ”walk-thru voting machine”, a cheezgate, that explained the entire campaign with two physical steps. The cheezgate was placed in the center of Stockholm and invitations to go vote were sent out via Twitter using the hashtag #cheezgate (making fun of the popular –gate suffix) and on OLW’s Facebook page.

Ambient advertisement created by Jung von Matt, Sweden for OLW, within the category: Food.

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Copywriter / Design: Samuel Garlöv
Production: Mässbolaget
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Highest Rated

CuriousPencil's picture

Smart.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Smart.

CuriousPencil
Activity Score 4225
Copywriter
andylefty's picture

Attention-grabbing. Um okay.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

It's a funny ambient.

morse
Activity Score 18087
Art Director |

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