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Magazine

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September 2009
Olimpia Ambient Ad -  Magazine

Description

La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action.

Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country's for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month.

The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.

Ambient advertisement created by Grey, Ecuador for Olimpia, within the category: Media.

Caption

Stop killing the bugs with your favorite magazine.

Advertising Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Director: Andres Noboa
Copywriter: Pipo Morano
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xxx Adams xx's picture

good

xxx Adams xx
Activity Score 32
just write's picture

good insight...

just write
Activity Score 651
Copywriter at Banyantree communications
rolling.stone's picture

Good Idea

Insight is misspelled

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Phics's picture

very good and true.

Phics
Activity Score 93
Guest's picture

great idea

Guest
cooldepp's picture

smart

cooldepp
Activity Score 314
Copywriter
Wordnerd's picture

not cool enough. too expensive

Wordnerd
Activity Score 6692
Copywriter
silvi's picture

Ingenioso.

silvi
Activity Score 4172
Copywriter
Guest's picture

Excellent!!

Guest
Guest's picture

boring, no pasa nada plano plano.

Guest
Guest's picture

This looks like a scam. Though it is in Ecuador, because the postal service in the US wouldn't allow it unless they can see the mailing label. How would they know who to deliver it to?

Guest
Guest's picture

Mmmm I don't know. They push people to buy a product giving us a method to do the same thing, but denying it with the headline.

Guest
Guest's picture

las bacterias son tan microscopicas que nadie usa una revista para matarlas. Esta buena la idea pero quedaría mejor para raid.

Guest
javierfma's picture

Simple and clever.

javierfma
Activity Score 62
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