Snow Logo

Agency Network: 
December 2011

As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.

Ambient advertisment created by Red, Canada for OK Tire, within the category: Automotive.

OK Tire. Grip the Road.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton

Comments (3)

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chuckieT's picture
Activity Score 680

How are the logos "gripped down to the road"? The writing is created by an absence of snow... how can a void grip the road?

Ad Analyst's picture
Ad Analyst

Why agency do any fault and never commented negative?

Design Central's picture
Design Central
Activity Score 364

Seems like an old idea....