Magical Payphone

Agency Network: 
December 2012

Orelhão Mágico


Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.

Ambient advertisment created by NBS, Brazil for Oi, within the category: Electronics, Technology.

Comments (10)

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Highest Rated

undress62's picture
Activity Score 4

Bad Photoshop HOHOHO !

Bamboo Marketing Online's picture
Bamboo Marketin...
Activity Score 190

Great. Very Cool.

kleenex's picture
Activity Score 50118

Loved IT!!!

morse's picture
Activity Score 18024

This is so nice. Love the expression on the kid's faces.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Klara K.'s picture
Klara K.
Activity Score 3343

That is so lovely!!

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Awesome work . well done.

ramesh_1ab's picture
Activity Score 102

Amazing work.

dearturki's picture
Activity Score 311

amazing efforts, but i won't do this to kids, by dropping a gift in such way.

undress62's picture
Activity Score 4

Bad Photoshop HOHOHO !

advertising ninja's picture
advertising ninja
Activity Score 616

ahahae they blurred the bypassers they couldnt afford to clear the rights of. clients pay peanuts these days. those laws needs to change : ]

SteveMtl's picture
Activity Score 21

Love it, how sweet!