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Magical Payphone

Agency Network: 
Published/Aired: 
December 2012

Description

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.

Ambient advertisement created by NBS, Brazil for Oi, within the category: Electronics, Technology.

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Highest Rated

undress62's picture

Bad Photoshop HOHOHO !

undress62
Activity Score 4
Graphic Designer at G+R
Bamboo Marketing Online's picture

Great. Very Cool.

Bamboo Marketin...
Activity Score 190
Creative Director at Marketing |

https://www.wallesster.com

kleenex's picture

Loved IT!!!

kleenex
Activity Score 51078
Web Designer/Developer
morse's picture

This is so nice. Love the expression on the kid's faces.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Klara K.'s picture

That is so lovely!!

Klara K.
Activity Score 3343
Charles University in Prague
Prasad Weerasekara's picture

Awesome work . well done.

Prasad Weerasekara
Activity Score 653
ramesh_1ab's picture

Amazing work.

ramesh_1ab
Activity Score 102
Promodome Communication
dearturki's picture

amazing efforts, but i won't do this to kids, by dropping a gift in such way.

dearturki
Activity Score 311
undress62's picture

Bad Photoshop HOHOHO !

undress62
Activity Score 4
Graphic Designer at G+R
advertising ninja's picture

ahahae they blurred the bypassers they couldnt afford to clear the rights of. clients pay peanuts these days. those laws needs to change : ]

advertising ninja
Activity Score 616
Art Director at brain, warsaw
SteveMtl's picture

Love it, how sweet!

SteveMtl
Activity Score 21
Graphic Designer
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