The most natural juice in the town

Agency Network: 
March 2011

As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.

Ambient advertisment created by Mi Casa Su Casa, Brazil for Oficina do Açaí, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez

Comments (5)

Log in or register to post comments
Bob.C's picture
Activity Score 1159

Not bad idea to directly use real fruit (though basic image not esp original) - implementation could have been stronger doesn't seem enough to just put straws with the fruit

morse's picture
Activity Score 18024

Not bad at all.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
Activity Score 3935

Nice idea. Shouldnt it be "in town" instead of "in the town"?


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture
Activity Score 989

division of space is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

snowgoosegirl's picture
Activity Score 32

so spot nobody will miss that