Advertisement

Stop Global Warming

Agency Network: 
Published/Aired: 
September 2008
Offsetters Ambient Ad -  Stop Global Warming

Description

Ambient advertisement created by Rethink, Canada for Offsetters, within the category: Public Interest, NGO.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Log in or register to post comments
My_friend_Goo's picture

Beatiful...

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
My_friend_Goo's picture

Beautiful

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
kurtberengeiger's picture

Nice.

kurtberengeiger
Activity Score 7323
Copywriter
vidya.shankaran's picture

very nice!

vidya.shankaran
Activity Score 724
cooldepp's picture

good idea

cooldepp
Activity Score 314
Copywriter
SeanMartin's picture

Cute, but to when end? And given that the life rafts are, what, six stories up, could anyone actually read the message on the bottom?

Like so many stunts, I'd be curious to know just what impact this had, if any. Yeah, good idea, but the only thing that would have immediate recognition is the lifeguard stand: the rest could be easily missed. So what were the results from this?

SeanMartin
Finamerican's picture

You're a frequent scathing critic. Which agency do you work for, and what cool stuff have you done?

Finamerican
Activity Score 49
Rhea & Kaiser Marketing
stitchy's picture

he works for ASS GRAFIX!!! n he s the CORE of the agency!!! cant u smell his goodness?!!!

stitchy
Activity Score 779
creative design
Rami Qaddoumi's picture

very smart

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
leaking bucket.'s picture

EXCELLENT. I would love to see this all over the city.

I think the subtlety of this is what helps make it so smart and effective. It's not obnoxious - as so many other attempts are in this category.

leaking bucket.
Activity Score 136

That's my first thought...

am-o's picture

i remember one of my freshman add classes back in college doing this assignment - most of us had these as our first thought ideas. hhmm... yes, they're nice ideas, first nice ideas.

am-o
Activity Score 162
Art Director at Tribal DDB
inkk's picture

VERY GOOD!

inkk
Activity Score 28
ART DIRECTOR
CND's picture

life guard is best of bunch but still have no idea of what they're selling me?

CND
Activity Score 48
Quarry Integrated
Bogeyman's picture

They're not selling a product, they're simply making a statement.

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

xhp's picture

Really good one

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Dale's picture

I can't believe a commenter accused these of being subtle. ;)

It's a nice idea but I feel like it should have been pushed much more. This is still in the nascent stage in my opinion. The problem I have with this is that I doubt people put the global warming and offsetters together. I think most people would have just seen this and thought, "Yes, global warming is bad".

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Zeus's picture

Excellent!!!

Zeus
Activity Score 906
somewhere
vaoleo's picture

Perfect!

vaoleo
Activity Score 81
Embrion Publicidad
DarkSide's picture

Good

DarkSide
Activity Score 1066
Other
slip's picture

Subtle? No. Thought is ok, but can we please start focusing on campaigns to generate enthusiasm for solutions and stop pushing fear like crack in a whore house. We have enough that occupies.

slip
Activity Score 919
designer |

SJB

brhavig's picture

Great! I love this non-tradish stuff. Very eye catching and memorable.

brhavig
Activity Score 199
Syrup NYC
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

liar's picture

lol...the lifeguard is "on duty" for as long as the campaign is running.

liar
Activity Score 384
Other
Featured Content

Latest Collections

Advertisement