Comments (7)

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CuriousPencil's picture
Activity Score 4225

I'm not a fan of 'buy this or you'll burn in hell' marketing like this. Did it work? Did anyone ever take you to the Tradings Standards Authority for calling a margarine "Zero Cholesterol Butter"? Or did this actually never happen>?

H.Works's picture
Activity Score 100

The first thing that came to my mind was "I wonder what's there in place of all those cholesterol". But I guess the majority of people would choose something which would not make them get fat, instead of something genuine.

Anyway, I would certainly give a look at the back and read it. The name is quite 'attractive', being it inusual.

Sdb's picture
Activity Score 1362

Could have been more pithy! Who has the time to read such a long thing?

Lazarus's picture
Activity Score 1536

Love to see the media plan for this.

LeeHarvey's picture
Activity Score 3045

Disgusting, both campaign and fake butter.

Frogtails's picture
Activity Score 14

I want to know if it worked.

nikhilghadge's picture
Activity Score 2

yeah it worked...