Agency Network: 
May 2016

Ambient advertisment created by Miami Ad School, Brazil for NRDC, within the category: Public Interest, NGO.

High temperatures are changing the planet. Stop Global Warming.

Comments (10)

Log in or register to post comments

Highest Rated

jazarah's picture
Activity Score 1262


jazarah's picture
Activity Score 1262


bknowlden's picture
Activity Score 3647

This has been done in several iterations, sorry.

Copy_Can's picture

Can we see yours?

mmackinven's picture
Activity Score 1608

No need to, I've seen 3 other versions.

AD1014's picture
Activity Score 307

hey guess what guys? we know the earth is getting warmer! i don't need this little cup trick to help me understand that. lets ALL stop doing "the world is getting hotter, flooded, blah blah blah ads to win awards.

krautland's picture
Activity Score 3216

decent idea but it lets people down without a clear call to action. what am I supposed to do about it upon reading this? tell me straight up to do xyz against it and make it something I can do in twenty seconds flat and you'll have a chance to get a meaningful response.

also: can the color change to something more dramatic than puke-brellow? could the continents be filled with outlines of flames? you could have pushed this further. I'm suspecting the color will have changed by the time the customer gets his hands on the cups (as the barista filles them) and won't notice.

muxa's picture
Activity Score 602


nice gaijin's picture
nice gaijin
Activity Score 815

A disposable cup with a plastic lid, telling you to stop global warming. How appropriate to the message.

Alistair C.'s picture
Alistair C.
Activity Score 692

i think one of the (at least) 3 clients this idea was done for is WWF

Craig Valmer's picture
Craig Valmer
Activity Score 21

I saw this at the one show, I think.