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Change of color

Agency Network: 
Published/Aired: 
October 2008
Novaflex Ambient Ad -  Change of color

Description

A famous former soccer player announces his will to change color. Days later the news hits the media and spreads quickly due to its uniqueness. After 2 weeks of media coverage the campaign is revealed with a TV ad: the change of color is the change of brand of paint.

Ambient advertisement created by TBWA, Colombia for Novaflex, within the category: House, Garden.

Advertising Agency: TBWA Colombia
Creative Director: Javier Bernal
Art Directors: Felipe Hernández, Daniel Marín, Valentina Trujillo
Copywriters: Ana María Correa, Guillermo Vanegas
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Highest Rated

Blair Semenoff's picture

That's a pretty effective campaign, glad they posted the statistics

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

I like the logo.

Guest
federo's picture

MICHAEL JACKSON

federo
Activity Score 781
advertising agency
Guest's picture

En la página de TBWA Colombia no aparece este cliente, en Ads of the world sí.
Tan raro.

Guest
copywriter.txt's picture

A public person it's in it so this is the kind of work that can't be ghost, dear Guest.

I like the strategy behind this, but a video showing the national coverage in the news and the player press conference when reveals what color he will be changing will be more effective than this jpeg. So I give 7/10.

copywriter.txt
Activity Score 828
Copywriter
Blair Semenoff's picture

That's a pretty effective campaign, glad they posted the statistics

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
LucasPS's picture

Están lavando dinero, declaren al fisco!!!! tienen más clientes de los que dicen...
jajaja, no entendí nada de este aviso... de negro a blanco porqué? era mentira? no se...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

anise147's picture

i love an ad that use celebs wisely...

anise147
Activity Score 42
Graphic Designer
Guest's picture

en todo caso, esa campaña funcionó..

Guest
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