Advertisement

Miniterranean - Vacation in scale 1 87

Agency Network: 
Published/Aired: 
April 2011
Norwegian Air Shuttle Ambient Ad -  Miniterranean - Vacation in scale 1 87

Description

In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places.

The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

Ambient advertisement created by Volt, Sweden for Norwegian Air Shuttle, within the category: Transport.

Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren
Log in or register to post comments

Highest Rated

Deepinheart's picture

Advertisement for one day....like newspaper ad. Creative but less attention getting.

Deepinheart
Activity Score 24
manucidre's picture

Somebody knows if the agency told to Will Self that they'll do the same photos that he has on his flickr? Or are they thieves?

2006_ http://www.flickr.com/photos/40878105@N00/

manucidre
Activity Score 4
Copywriter
TrapDaniels's picture

Slinkachu, Twig, Vincent Bousserez.. Alot of artists/photographers has been using small plastic figures like this, not to mention all old farts playing with Märklin model railways.

So I don't see nothing wrong with an agency using them?

TrapDaniels
Activity Score 309
Copywriter
researcher's picture

It may bee stolen or creative, but did it work?

researcher
Activity Score 12
University of Oulu
Deepinheart's picture

Advertisement for one day....like newspaper ad. Creative but less attention getting.

Deepinheart
Activity Score 24
Featured Content

Latest Collections

Advertisement