The Best Excuse Ever

Agency Network: 
May 2011

Norte - The Best Excuse Ever


Ambient advertisment created by Saatchi & Saatchi, Argentina for Norte, within the category: Alcoholic Drinks.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur

Comments (13)

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morse's picture
Activity Score 18024

Any excuse is good for a beer! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 51044

More beer companies need to try this out....

nerio's picture
Activity Score 166

I'll drink to that... hahaha

Galo's picture
Activity Score 446

Damn good!

AKesseli's picture
Activity Score 210

Almost 1,000 hours. Not bad. They could do this for a week with a major beer company in the States and I really think it would be a hit. Which company has the cajones though?

Underdose's picture
Activity Score 134

Those guys also made Teletransporter ( ) and Friend Recovery ( ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..

pez's picture
Activity Score 1804

Great, amazing idea, great execution.

bhuvneshwar.chd's picture
Activity Score 989

positive idea.

positive result.

great i like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

talkingisfree's picture
Activity Score 2712

This is great and funny

Wordnerd's picture
Activity Score 6692

This is very good! But this "girlfriend excuse-stuff" is totally unnecessary. it's like they made this up just for this case-spot

Getting drunk for a good cause is bigger than the "best excuse in the world" in my opinion

Criticad's picture
Activity Score 3

Fucking amazing idea. Ironic and intelligent.

John John's picture
John John
Activity Score 3

Same insight. Original idea. Clap Clap.'s picture
Activity Score 25

seem social responsibility project