Red Carpet

Agency Network: 
May 2016

Nokia: Power to the people, Red Carpet


Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.

Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.

Ambient advertisment created by JWT, Germany for Nokia, within the category: Electronics, Technology.

Comments (7)

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andylefty's picture
Activity Score 4535

Very nice!

stickynotes's picture
Activity Score 1094

What does the Berlin Wall have to do with the film festival? This case video just starts wrong..
trying to give it more size than it really had.
They just placed people's heads in one pre-assembled video, nothing special anymore.

kurtberengeiger's picture
Activity Score 7318

Gut gearbeitet Jungs

tracyzhang's picture
Activity Score 133

Is "Don't keep the berliners out or they'll revolt" the right tone here?? Seems a little overboard...

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Meh... Nothing special whatsoever.

damnit's picture
Activity Score 3

Maybe I'm missing the point here, but I don't see the connection between social and political scenes and mapping a guy's kisser on a preset film. I wonder how the case would've sounded like if the stunt took place in another film city. I think the creators do, too

JensH's picture
Activity Score 111

Okey idea, very bad case video...