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Red Carpet

Agency Network: 
Published/Aired: 
May 2016

Description

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.

Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.

Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

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andylefty's picture

Very nice!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
stickynotes's picture

What does the Berlin Wall have to do with the film festival? This case video just starts wrong..
trying to give it more size than it really had.
They just placed people's heads in one pre-assembled video, nothing special anymore.

stickynotes
Activity Score 1094
kurtberengeiger's picture

Gut gearbeitet Jungs

kurtberengeiger
Activity Score 7323
Copywriter
tracyzhang's picture

Is "Don't keep the berliners out or they'll revolt" the right tone here?? Seems a little overboard...

tracyzhang
Activity Score 133
Nike Diesel's picture

Meh... Nothing special whatsoever.

Nike Diesel
Activity Score 13630
Art Director
damnit's picture

Maybe I'm missing the point here, but I don't see the connection between social and political scenes and mapping a guy's kisser on a preset film. I wonder how the case would've sounded like if the stunt took place in another film city. I think the creators do, too

damnit
Activity Score 3
Copywriter
JensH's picture

Okey idea, very bad case video...

JensH
Activity Score 111
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