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Stresstest

Agency Network: 
Published/Aired: 
February 2013

Description

To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.

Ambient advertisement created by Felix & Lamberti, Germany for Nivea, within the category: Health.

Advertising Agency: Felix & Lamberti, Hamburg, Germany
Creative Director / Copywriter: Felix Schulz
Art Director: Johannes Widmer
Additional credits: JOTZ! WEFILM
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Highest Rated

ItMatters's picture

Lol. Funny. That'd scare the shit out of me. Imagine if they picked a real criminal.

ItMatters
Activity Score 2167
ItMatters's picture

Lol. Funny. That'd scare the shit out of me. Imagine if they picked a real criminal.

ItMatters
Activity Score 2167
alausa's picture

...multiple stabbing before they get a chance to explain. Good Idea nonetheless.

alausa
Activity Score 1420
Creative Director at Noah's Ark
adnut's picture

very cool...like!

adnut
Activity Score 147
Creative Director
pinguin13's picture

This is sooo not funny. You can't do this. I'd hate this brand the rest of my life. Well, the agency that came up with the idea at least.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

fakeandgay's picture

nicely done!
claim at the end is weak... still fun!

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

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