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Park Assistant

Agency Network: 
Published/Aired: 
February 2011
Description: 

Ambient advertisment created by TBWA, Spain for Nissan, within the category: Automotive.

Park without assistance.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena

Comments (6)

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antoniobac's picture
antoniobac
Activity Score 192

bastante bien, españa

morse's picture
morse
Activity Score 18024

We all hate stuff being stuck on our cars, but this is quite nice. It would make me smile before tearing it off and stuffing it into the ashtray.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is probably the best 'stick on car' piece I've seen.

That being said, the egregiously bad Photoshop indicates that this idea probably wasn't produced.

HappyHour's picture
HappyHour
Activity Score 2381

Agreed, doubt the client even saw this.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's true that people hate such things stuck on their cars, but I agree with Morse that this particular idea may actually overcome the initial negative reaction

TommyO's picture
TommyO
Activity Score 1866

Yeah, ok. :-/

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