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Park Assistant

Agency Network: 
Published/Aired: 
February 2011
Nissan Ambient Ad -  Park Assistant

Description

Ambient advertisement created by TBWA, Spain for Nissan, within the category: Automotive.

Caption

Park without assistance.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
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antoniobac's picture

bastante bien, españa

antoniobac
Activity Score 192
PUCP
morse's picture

We all hate stuff being stuck on our cars, but this is quite nice. It would make me smile before tearing it off and stuffing it into the ashtray.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

This is probably the best 'stick on car' piece I've seen.

That being said, the egregiously bad Photoshop indicates that this idea probably wasn't produced.

thedesignaddict
Activity Score 5403
Art Director at Freelance
HappyHour's picture

Agreed, doubt the client even saw this.

HappyHour
Activity Score 2381
AdBuzzer's picture

It's true that people hate such things stuck on their cars, but I agree with Morse that this particular idea may actually overcome the initial negative reaction

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

TommyO's picture

Yeah, ok. :-/

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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