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Miles for refugees

Published/Aired: 
September 2015
Description: 

Ambient advertisment created by Miami Ad School, Brazil for Nike, within the category: Fashion.

Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Erico Braga
Art Director: Luan Almeida
Copywriter: Eduardo Castello Branco

Comments (6)

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Highest Rated

campbellcoha's picture
campbellcoha
Activity Score 341

It´s kind of a dick move if Nike/KLM hypothetically had the financial resources to pay for refugees to fly, but waited until miles were added up by the runners just to push their own brand.

teamarnie.com

halaby87's picture
halaby87
Activity Score 10166

Ok

damnson's picture
damnson
Activity Score 11517

Of course it's a good cause, but it would be an incredibly costly campaign.

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 50502

yep.

campbellcoha's picture
campbellcoha
Activity Score 341

It´s kind of a dick move if Nike/KLM hypothetically had the financial resources to pay for refugees to fly, but waited until miles were added up by the runners just to push their own brand.

teamarnie.com

crisguezu's picture
crisguezu
Activity Score 99

I agree.

Dzsoi's picture
Dzsoi
Activity Score 8532

I totally understand your point, although it is sort of accepted by society that brands want some awareness, some kind of link to their business in exchange for helping people. I am also sure that Nike/KLM doesn't have such a CSR budget that would be enough for paying a significant number of refugees' flight (compared to the total number), so it is not like they could solve the problem but they take their time.

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