Frozen Bikes

March 2012

To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.

Ambient advertisment created by Persuasion Arts & Sciences, United States for Nice Ride, within the category: Recreation, Leisure.

Advertising Agency: Persuasion Arts & Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs

Comments (5)

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Wordfruit's picture
Activity Score 1023

You couldn't not notice it :)

Nomad8's picture
Activity Score 204

Haha Did you guys actually do this? Fun idea.

kleenex's picture
Activity Score 50602

different, but I am not loving it.

artyduran's picture
Activity Score 1582

Simple. Attention grabber. Good.

vote4pedro's picture
Activity Score 4601

Doesn't look like the bike is actually frozen in the ice. It's just surrounded by blocks of ice. I'm guessing as it melts, the ice will collapse and beat the crap out of it.