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Frozen Bikes

Published/Aired: 
March 2012
Nice Ride Ambient Ad -  Frozen Bikes

Description

To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.

Ambient advertisement created by Persuasion Arts & Sciences, United States for Nice Ride, within the category: Recreation, Leisure.

Advertising Agency: Persuasion Arts & Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs
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Wordfruit's picture

You couldn't not notice it :)

Wordfruit
Activity Score 1023
Nomad8's picture

Haha Did you guys actually do this? Fun idea.

Nomad8
Activity Score 204
JWT India
kleenex's picture

different, but I am not loving it.

kleenex
Activity Score 51801
Web Designer/Developer
artyduran's picture

Simple. Attention grabber. Good.

artyduran
Activity Score 1582
Copywriter
vote4pedro's picture

Doesn't look like the bike is actually frozen in the ice. It's just surrounded by blocks of ice. I'm guessing as it melts, the ice will collapse and beat the crap out of it.

vote4pedro
Activity Score 4601
Copywriter
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