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Newspaper

Published/Aired: 
October 2006
 Newspaper

Description

Being a qualified dog trainer, Sterling needs the most effective channel to reach its selected target market. The prospective clients are selected based on information acquired from dog groomers, breeders or dog clubs. These sources give out information about which dog owners may need help from Sterling to train their dogs.

Sterling then directly distributes the direct mail just like how newspapers are delivered, which is thrown to the doorstep of each prospective client.

Advertising Agency: David, Jakarta, Indonesia
Creative Directors: Hendra Lesmono & Jeffry Gouw
Art director: Handri Karya
Copywriter: Admira Pustika
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nish's picture

Nice idea. But I wouldn't touch a roll of paper which looked
torn and shat on by a dog. Nice idea, though.

nish
Activity Score 96
Creative Director
henduraa's picture

hi ivan, it's jakarta Indonesia, not Malaysia.

henduraa
ivan's picture

Yes, of course. Sorry.

ivan
Creative Director at Ads of the World
RAZ21's picture

love it!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

popmilk's picture

this is good.. so good as long as its not a scam.. hahahaha

popmilk
Activity Score 36
Art Director at fortune indonesia
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