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Trapped In A Schooner

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Ambient advertisement created by Vitro, United States for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Paul Lambert, Kevin Lukens
Copywriter: Schuyler Vanden Bergh
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne
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morse's picture

This is really great and simple.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture

On behalf of the big, brown beerland of Australia, I say YES!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

Are you serious?? 9 stars for this? You got to be joking.

atb2005
Activity Score 13557
Roger Keynes's picture

atb, my old friend!!!
Great to see you've still got the fire in the belly, mate!
In answer to your evocative question... yes.
It's an playful, engaging idea, particularly for a partying, race crowd.
Especially for introducing a UK beer brand into the US.
Oh... and it's 'you've' got to be joking.
Cheers

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

*rolls eyes*

atb2005
Activity Score 13557
Roger Keynes's picture

x

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Ron Burgundy's picture

i saw this, it actually had people swarming around it

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackblack's picture

Fun, but why?

jackblack
Activity Score 2357
Art Director
Ron Burgundy's picture

experiences people wanna engage with imprint on people more than say an ad they are trying to ignore, and there is a reminder on their Facebook page of the event...I'm sure it sold some beer, their friends noticed, and gained some new customers.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
TheWasteBin's picture

Um, brand awareness that engages an audience in your product.

TheWasteBin
Activity Score 108
Copywriter at Deluxe Corporation
Ron Burgundy's picture

GTFO! Learn something new every day.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
wildbore's picture

haha... good job!

wildbore
Activity Score 749
Creative Director at - - -
mikey mugambi's picture

Hilarious... Nice social media link up!

mikey mugambi
Activity Score 69
Imagine IMC
markitomesquita's picture

I like it...
entertainment and contact with the brand
fast, simple and good!

markitomesquita
Activity Score 31
Art Director
Agent_Cooper's picture

great entertainment.

Agent_Cooper
Activity Score 14
Art Director
kleenex's picture

simple, solid idea.

kleenex
Activity Score 51126
Web Designer/Developer
CommandZ's picture

Pure & simple brand engagement.

CommandZ
Activity Score 2498
Creative Director
HTG¡'s picture

WTF? all that tells me is that if I drink New Castle I'll be trapped in alcoholism. It's a good bear but it would be in bad taste to think that is the best they can do. Shame on you.

HTG¡
Activity Score 38
Art Director at my head
AdBuzzer's picture

yeah, it's nice, simple and not very expensive. I mean it's a good idea for some sponsorship / event activation.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Olafski001's picture

It's OK, but not great

Olafski001
Activity Score 1193
Copywriter |
krautland's picture

funny, gets the job done.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Boxey's picture

not much of an idea here.

Boxey
Activity Score 8879
Melaleuca In-House
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