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Trapped In A Schooner

Agency Network: 
Published/Aired: 
August 2011
Description: 

Ambient advertisment created by Vitro, United States for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Advertising Agency: Vitro, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Directors: Paul Lambert, Kevin Lukens
Copywriter: Schuyler Vanden Bergh
Agency Producer: Mickey Strider
Account Director: Ben Feeney
Account Supervisor: Whitney Milne

Comments (22)

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morse's picture
morse
Activity Score 18024

This is really great and simple.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

On behalf of the big, brown beerland of Australia, I say YES!

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

Are you serious?? 9 stars for this? You got to be joking.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

atb, my old friend!!!
Great to see you've still got the fire in the belly, mate!
In answer to your evocative question... yes.
It's an playful, engaging idea, particularly for a partying, race crowd.
Especially for introducing a UK beer brand into the US.
Oh... and it's 'you've' got to be joking.
Cheers

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

*rolls eyes*

Roger Keynes's picture
Roger Keynes
Activity Score 5498

x

The Jobless Writer
Will Think for Salary

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

i saw this, it actually had people swarming around it

jackblack's picture
jackblack
Activity Score 2357

Fun, but why?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

experiences people wanna engage with imprint on people more than say an ad they are trying to ignore, and there is a reminder on their Facebook page of the event...I'm sure it sold some beer, their friends noticed, and gained some new customers.

TheWasteBin's picture
TheWasteBin
Activity Score 108

Um, brand awareness that engages an audience in your product.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

GTFO! Learn something new every day.

wildbore's picture
wildbore
Activity Score 749

haha... good job!

mikey mugambi's picture
mikey mugambi
Activity Score 69

Hilarious... Nice social media link up!

markitomesquita's picture
markitomesquita
Activity Score 31

I like it...
entertainment and contact with the brand
fast, simple and good!

Agent_Cooper's picture
Agent_Cooper
Activity Score 14

great entertainment.

kleenex's picture
kleenex
Activity Score 50528

simple, solid idea.

CommandZ's picture
CommandZ
Activity Score 2498

Pure & simple brand engagement.

HTG¡'s picture
HTG¡
Activity Score 38

WTF? all that tells me is that if I drink New Castle I'll be trapped in alcoholism. It's a good bear but it would be in bad taste to think that is the best they can do. Shame on you.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

yeah, it's nice, simple and not very expensive. I mean it's a good idea for some sponsorship / event activation.

Olafski001's picture
Olafski001
Activity Score 1193

It's OK, but not great

krautland's picture
krautland
Activity Score 3216

funny, gets the job done.

Boxey's picture
Boxey
Activity Score 8879

not much of an idea here.

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