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Is Rio happy?

Agency Network: 
Published/Aired: 
October 2008
Description: 

Ambient advertisment created by Santa Clara, Brazil for Neosaldina, within the category: Pharmaceutical.

Advertising Agency: SantaClaraNitro, São Paulo, Brazil
Art Directors: Flávio Treiger, Vico Benevides
Copywriters: Murilo Lico, Fernando Campos, André Godói
Channel Planning: Pedro Porto

Comments (2)

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corinabratu's picture
corinabratu

nice
I remember one similar thing made by Orange - a huge building would color up its entire wall according to people's mood. There was a website where you ranked your mood from 1 to 10, the programme calculated the average and if it was low, the building was blue, or violet, and if it was a high average it would orange up

peak900's picture
peak900
Activity Score 211

I like it. It's big.

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