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Art with Wine

Agency Network: 
Published/Aired: 
July 2011

Description

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation
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Highest Rated

cortescreativo's picture

en un solo día ya estaba terminado

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

andylefty's picture

I commend the effort.

There's no REAL payoff for the user except to see a robot fill a box of wine.

The idea is quite average at best.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I would not call it average, but even I do not see a whole lot of payoff here.

kleenex
Activity Score 51110
Web Designer/Developer
CABAZORRO's picture

Aburridisimo!!! tendría que ir al lugar durante semanas o meses hasta verlo terminado... no es impactante.

CABAZORRO
Activity Score 366
graphic
Karelgp's picture

Opino lo mismo

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
cortescreativo's picture

en un solo día ya estaba terminado

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

Jexep's picture

This is great one for promoting the wine color.

And Art stuff yeah.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

Karelgp's picture

Como viral puede que funcione, como acción lo dudo, la interacción es muy plana y aburrida.

Karelgp
Activity Score 123
Copywriter at Intégralo BTL
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