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Agency Network: 
Published/Aired: 
October 2009

Description

Ambient advertisement created by Dentsu, Philippines for National Nutrition Council, within the category: Public Interest, NGO.

Caption

Eat trash and you'll look like it.
A message from National Nutrition Council. 1974

Advertising Agency: Dentsu Philippines, Manila, Philippines
Executive Creative Director: Mike Calaquian
Associate CD / Copywriter: Chan dela Calzada
Art Director: Sandy Floria
Producer: Dennis Carlos
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Highest Rated

khalu's picture

U hu.

khalu
Activity Score 30
Planner at TBWA\Benchmark, Nepal
samee's picture

No way!! the message just doesn't come across at all!!

samee
Activity Score 124
Promedia Advertising
khalu's picture

U hu.

khalu
Activity Score 30
Planner at TBWA\Benchmark, Nepal
silvi's picture

Terrible photoshop. Terrible idea. Not clear at all.

silvi
Activity Score 4172
Copywriter
Guest's picture

What's the problem with him? Many people would like to have a body like that... or the title is talking about the fake photoshop??

Guest
Guest's picture

hmmm... i really don't get it.

Guest
Guest's picture

Yeah this is actually an outdoor material, whoever posted this WITHOUT our permission forgot to put that. It's a trash bag attached to a poster. Whenever people place their trash in the bag, the "belly" gets bigger.

Guest
Guest's picture

yeah, it's a poster with a trash bag attached to it - not a print ad. whomever sent this is in forgot to include the concept board.

Guest
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