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Live Augmented Reality

Agency Network: 
Published/Aired: 
November 2011

Description

Ambient advertisement created by Appshaker, Hungary for National Geographic, within the category: Media.

Advertising Agency: Appshaker, London, UK
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Directors: Adam Trost, Szabolcs Turányi-Vadnay
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Highest Rated

bate_palmas's picture

Awesome. Absolutely superb.

But this isnt advertising anymore. THis is good use of technology for a brand.

Not what I'd cal creative.

bate_palmas
Activity Score 1479
henito's picture

nice effect. but still already done by lynx (fallen angels).

henito
Activity Score 560
Copywriter
mrMagic's picture

Brilliant work.

mrMagic
Activity Score 798
Graphic Designer at RES Group
Diplodokus's picture

Nice. But nothing new.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
MicheleVirgilio's picture

Fantastic!

MicheleVirgilio
Activity Score 2617
Jexep's picture

Like this!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

thedesignaddict's picture

Amazing. Great use of the mediums.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Ads.chinaSMACK's picture

Really liked the use of AR, takes it to another level from the Lynx - Falling Angels campaign.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

bate_palmas's picture

Awesome. Absolutely superb.

But this isnt advertising anymore. THis is good use of technology for a brand.

Not what I'd cal creative.

bate_palmas
Activity Score 1479
kleenex's picture

like the idea.

kleenex
Activity Score 51737
Web Designer/Developer
Enriqueba's picture

Chvr

Enriqueba
Activity Score 8
Copywriter
Lawson Hembree's picture

Fun!

Lawson Hembree
Activity Score 444
andylefty's picture

Fun and the closest form of interactivity which would spark people's interest.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
nitin456's picture

awesome work

nitin456
Activity Score 133
Art Director at Advertising Agency
youngilvy's picture

Best ever AR. nice~!

youngilvy
Activity Score 142
Creative Director
Geimima's picture

cool.. fallen angel or else, it just using new media as a promotion..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

nepotiums's picture

Nice.

nepotiums
Activity Score 251
Copywriter
JAG's picture

This is nothing like the Fallen Angels I've seen. In National Geographic's version, real people are included in the action in real time. Very nice.

JAG
Activity Score 166
Web design
angeyates's picture

brilliant!!!

angeyates
Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
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