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Lamp ambient

Agency Network: 
Published/Aired: 
January 2010
Nando's Ambient Ad -  Lamp ambient

Description

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.

Creative Head: - Copy: Cherry Koshy

Ambient advertisement created by Asha, Oman for Nando's, within the category: Food.

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Client Service: Balaji Sunderaraman
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Kateter's picture

wtf! this is just gross.

Kateter
Activity Score 2029
Copywriter
Blashyrkh's picture

Oman Mobile ad looks more eyecatching, sorry.

Blashyrkh
Activity Score 32890
Art Director
Marlus Lau's picture

This is sort of desgusting. There should be blood on the ground, it'd complete the task.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
hidearshake's picture

I think it is Chicken Tikka – a traditional Bar B Q food. Idea is NICE. But the execution is not delicious.

hidearshake
Activity Score 132
Copywriter
Onur's picture

what are these red things? I understand them when I read the passage

Onur
Activity Score 36
Graphic Designer at Home
silvi's picture

What a hell is these?????

silvi
Activity Score 4172
Copywriter
Davosk's picture

Off!

Davosk
Activity Score 4815
Art Director
Hibon's picture

Used to something better for Nando's

Hibon
Activity Score 3734

Simple ideas are the best !

satrianee's picture

it's shish kebab guys... are you all vegeterians or what? good idea.

satrianee
Activity Score 3748
everartz's picture

right, its shish kebab.. yummy.. i tried the restaurant when i was in oman few years ago.. and i'd love to taste it back... :)

everartz
Activity Score 7613
Art Director |

| everartz |

Monkey1979's picture

yum yum.

It's cheap, it's effective, it does its job

Monkey1979
Activity Score 56
Graphic Designer
copywrestler's picture

I like it. We did a similar ad a couple years back for Wal-Mart's Grocery Store.

http://jasonpartridge.carbonmade.com/projects/2456671#17

copywrestler
Activity Score 51
Copywriter
binunk's picture

Concept is ok. but.... n fake...

binunk
Activity Score 216
Graphic Designer at Art Director
mansoorbhatti's picture
mansoorbhatti
Activity Score 7
Art Director at LOWE MENA - DUBAI
vaoleo's picture

A éso le llamaría uso incorrecto de los medios

vaoleo
Activity Score 81
Embrion Publicidad
Guest's picture

THE IDEA IS VERY NICE BUT PRODUCTION IS VERY BAD

Guest
ria24's picture

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010

ria24
Activity Score 30
Marketing Manager at india
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