ADVERTISING

Nando's

Lamp ambient

Agency: Asha

Description

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.
Creative Head: - Copy: Cherry Koshy

This professional campaign titled 'Lamp ambient' was published in Oman in January, 2010. It was created for the brand: Nando's, by ad agency: Asha. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 14 years ago.

Credits

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Client Service: Balaji Sunderaraman

ADVERTISING

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