Serbia got pranked

Agency Network: 
July 2011

A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.

Ambient advertisment created by McCann, Serbia for MTV, within the category: Media.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic

Comments (11)

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Jackbr's picture
Activity Score 1500

genial and hilarius.


vladcepes's picture
Activity Score 26

very nice - strong and simple; effie case.

Glut's picture
Activity Score 3935

not so cool for me.

murijoe's picture
Activity Score 65

not so cool for the guy pranked!! AUHAUHAUAHU

kleenex's picture
Activity Score 50610

I liked it and the prank worked.

Rictor's picture
Activity Score 12

great idea, but sometimes I wonder how these things get approved. a bunch of men in suits during a board meeting saying, "yes, I think we should tape someone to a very high pole or column to advertise our new show".

the undead's picture
the undead
Activity Score 9

Really like it. Simple, bold and clever.

infactable's picture
Activity Score 5

Bold, new, amusing.

mikey mugambi's picture
mikey mugambi
Activity Score 69

Simple and effective!

julian.lange's picture
Activity Score 264


Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

That's crazy, but fun.