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Keys

Agency Network: 
Published/Aired: 
April 2008

Description

Ambient advertisement created by Change, Poland for MTV, within the category: Media.

Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Rafal Ryú
Copywriter: Maciej Klimek
Director: Pawel Tarasiewicz
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mark3r's picture

Genius!

mark3r
Activity Score 1949
Art Director at Scout
BFB's picture

Ok, I just wrote a very long comment but, lucky you, I decided not to post it. Short and to the point, I think that Getting less than 5,000 people to play along with a campaign that has so much effort put in to it isn't much. Remember that not all teh people that called back decided to watch "Cribs". If this had a "Viral" effect than great. Even more so if the media played along.
As for the idea, it's great but I was kind of disappointed with the solution (what happens when you call). I think it could have been more promising and created a bigger buzz. Don't get me wrong, this is still incredibly creative. I don't think I've seen this before but I don't think it lived up to it's potential.
But hell, what do I know?

BFB
Activity Score 936
Copywriter
ranggamus's picture

insanely smart.. i admitted it was a crazy idea but hmm.. i think it just one part of the whole campaign package, the viral must be support by other medias to be an effective communication. why? coz this kind of viral media doesn't have a repetition power to its victim.
well, i guess..

ranggamus.deviantart.com

ranggamus
Activity Score 53
Bandung Institute of Technology
Supinya.M's picture

love it

Supinya.M
Activity Score 4
Chulalongkorn University
alnore's picture

daamn...never thought that'll work

alnore
Activity Score 212
freelance |

all balls, no brains

BuzzingBees.be's picture

The key trick is not new at all, it has been used in marketing tens of times before. But the interaction behind it is bigger in this case, which makes it really good. Still, as BFB says, 5000 people is really no alot...

BuzzingBees.be
Activity Score 22
Copywriter at Wanabe |

www.buzzingbees.be - Daily Dose of Creative Communication

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