A machine that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.
Ambient advertisement created by Loducca, Brazil for MTV, within the category: Media.
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron
Creatives: Alex Adati, Raphael Franzini, Ricardo Alonso
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
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