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Movies in your Pocket campaign, Screen

Published/Aired: 
April 2007
 Movies in your Pocket campaign, Screen

Description

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
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hrd2mpress's picture

getting better every time. this one's kickass.

hrd2mpress
Activity Score 62
Creative Director
itch's picture

this will surely grabs the audience's attention if it is really being played. nice!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

justpassingby's picture

soooo much better than the anti-smoking ads ;)

justpassingby
Activity Score 1368
Other
theredm's picture

Best of the lot. If I was at the theaters, initally I'd be pissed at who ever was running the projector, haha.

Great idea!

theredm
Activity Score 252
Graphic Designer
mrtalented's picture

nice thought. but why used the small 'wide screen' instead of small 'full iPod screen'? that way will help relating to the iPod pocket sized screen faster.

mrtalented
Activity Score 2171
Creative Director
kalpesh78's picture

thats nice..

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Beatboxer's picture

Brilliant!

Beatboxer
Activity Score 1517
Copywriter
paranoiart's picture

muy buena!!

paranoiart
Activity Score 70
Art Director
fersvax's picture

It's a very good idea, but if the peope at apple find out about this out-of-concept execution, that has not been published, well...

fersvax
Activity Score 1239
Art Director |

FER.

teenie's picture

Nice - but not being able to see the trailers would peeve me off!

teenie
Activity Score 1894
Copywriter
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