Movies in your Pocket campaign, Popcorn

April 2007
 Movies in your Pocket campaign, Popcorn


To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. Tiny popcorn boxes were created that featured the campaign idea: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post
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hrd2mpress's picture

predictible but nice. must have been effective.

Activity Score 62
Creative Director
esia's picture

done so many times for a lot of short-film-festivals. wheres the little coke with the big straw?
the other two are better.

Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

brain123's picture


Activity Score 830
Creative Director at Crea DRAFTFCB
slim's picture

How do you 'activate a cinema'?

Activity Score 1047
The name is White's picture

Ag guys! you know, most of you are so over-critical!
Gees! Stop being so uptight,
like you got a carrot stuck up your ass!

(En moetie eers dinkie dat julle vi my vi 'n poes vattie hoor?)

To write is to be the PUPPET MASTER of brainless sheep.

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

ming the merciless's picture

Miniature things have been done to death. What do you think of it?

ming the merciless
Activity Score 190
mikelite's picture

thank you. what's the point of this business if we don't always go for originality?

Activity Score 1031
Copywriter |

Beatboxer's picture

Nice question, Slim...

I'm going to activate my Sleep function right now...

Activity Score 1517
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