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Guerilla sticker

Agency Network: 
Published/Aired: 
January 2011
Move bikelightning Ambient Ad -  Guerilla sticker

Description

Glow in the dark roadsrickers on bicycle lanes to demonstrate the importance of good ligtning on a bike.

Ambient advertisement created by RadeMakkers, Netherlands for Move bikelightning, within the category: Electronics, Technology.

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jackmancer2017's picture

Ah yeh I've seen this. Pretty creative though I doubt many people can read it on their bike ;-) and what about a rearl light? ;p

jackmancer2017
LeeHarvey's picture

You're right, most cyclists are hit from behind so the rear light is even more important.

LeeHarvey
Activity Score 3045
Creative Director
Lazarus's picture

How the hell do you expect people to see that flying by? Aaarrghh.

Lazarus
Activity Score 1536
Creative Director
CuriousPencil's picture

Never seen photoluminescent red - probably some fancy chemical/wavelength reason it's not available/cost effective.

I like this ad, especially for this country with so many cyclists. If I saw this in the part of the Netherlands where I live, I'd stop, or at least slow down to read it. Important message (since it could save you an on-the-spot fine of €50) and a nice way to use an existing 'vehicle' to carry it.

CuriousPencil
Activity Score 4225
Copywriter
writersblog's picture

Did you just say, 'existing vehicle'? That cracks me up. But you're right, it's so inventive. I like it too.

writersblog
Activity Score 553
Copywriter
kleenex's picture

Not a great place to put an ad.

kleenex
Activity Score 51126
Web Designer/Developer
Glut's picture

Clever, cheap idea!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

good.. but not funcional

luispiter
Activity Score 2756
comunication
Roger Keynes's picture

CooooOOoooool.
Every cyclist would notice that.
Especially all those knobs who ride without proper lights.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sintra's picture

different

sintra
Activity Score 699
Administrative
imagineit's picture

This is great! Definitely need this!!

imagineit
Activity Score 550
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