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Blush Lingerie

Campaign
Agency Network: 
Published/Aired: 
January 2013

Description

Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.

Ambient advertisement created by Glow, Germany for Motz, within the category: Media.

Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Franziska Knöpfel
Graphic: Janet Kofler
Account Managers: Nikolai Knabner, Fabian Ulrich
PR Manager: Helena Feuerbach
Photographer: Benjamin Rein
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kleenex's picture

Did the idea work in the end??? certainly interesting.

kleenex
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