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Brokeback Boxes

Agency Network: 
Published/Aired: 
January 2010
Motrin Ambient Ad -  Brokeback Boxes

Description

To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.

Ambient advertisement created by Taxi 2, Canada for Motrin, within the category: Pharmaceutical.

Caption

Targets your pain. Where it hurts.

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson
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morse's picture

Very cool! :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rabbitz's picture

Brokeback,anti-pain。。。。。

is this a gay product?

rabbitz
Activity Score 464
AD MAN
tamir's picture

you're such an idiot...

tamir
Activity Score 138
Copywriter
CGilb09's picture

I'll second the idiot comment.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

alexander_bickov's picture

Funny idea. Well done

alexander_bickov
Activity Score 3279
thedesignaddict's picture

I like it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

Great!

silvi
Activity Score 4172
Copywriter
rula's picture

Divertidísima la ejecución.... la reacción de la gente, genial todo...
jejejeje, aún me río....

rula
Activity Score 101
Copywriter at Unitas RNL
CrackerJackFlash's picture

ha!

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Hibon's picture

nice & simple

Hibon
Activity Score 3734

Simple ideas are the best !

michdec's picture

great!

michdec
Activity Score 440
vma64's picture

Love it.

vma64
Activity Score 26
Art Director
Juan Martinez's picture

i like it.

Juan Martinez
Activity Score 110
Copywriter
kurtberengeiger's picture

The YouTube video is unviewable in Germany due to copyright restrictions... :(

kurtberengeiger
Activity Score 7323
Copywriter
badvertising's picture

Very nice.

badvertising
Activity Score 66
Copywriter at Y&R San Francisco
rolling.stone's picture

he he, funny, cool

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

bi_sign's picture

i like it

bi_sign
Activity Score 262
Art Director
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