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Easier parking

Agency Network: 
Published/Aired: 
October 2011

Description

Ambient advertisement created by Halva Kungariket, Sweden for Mobilia shopping mall, within the category: Automotive.

Caption

It's easier to park in our new parking house.

Advertising Agency: Halva Kungariket, Malmö, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gunnar Peterson
Additional credits: Tina Sandberg, Gustav Johansson, Tomas Nilsson
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Jexep's picture

Easy, Simple, but High Impact! :)

I like the part of creating topics not just another ads.

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

bate_palmas's picture

So simple it's scary.

bate_palmas
Activity Score 1479
kleenex's picture

I love it.

kleenex
Activity Score 52582
Web Designer/Developer
adschmad's picture
adschmad
Activity Score 72
henito's picture

come on ...

henito
Activity Score 560
Copywriter
Beamen's picture

Good!

Some local talents set the cars on fire? Hmmm...

Beamen
Activity Score 225
ladybug2535's picture

Great stunt! Talk about viral advertising. I really love how they took advantage of an act of vandalism. They should also figure out why people didn't want to use the new garage....but as far as the ad campaign, very effective. I do wonder if the vandals set the cars on fire because they were ticked off that it WAS an advertising stunt. Some people really hate that. I don't think the advertisers did it (though they can be pretty sneaky--too much potential liability), I think they just took advantage of it.

ladybug2535
Activity Score 78
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