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Cotton lungs

Agency Network: 
Published/Aired: 
August 2013
MK Mountain Resort Ambient Ad -  Cotton lungs

Description

Ambient advertisement created by McCann, Serbia for MK Mountain Resort, within the category: Transport.

Caption

Take a deep breath. MK Mountain Resort.

Advertising Agency: McCann Beograd/McCann Skopje
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director / Copywriter: Zdravko Kevreshan
Photographer: Aleksandar Jakovljevic
Additional credits: Milos Stankovic, Dejan Ivanov
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Highest Rated

scarfinati's picture

Seems like the message is how bad the air quality is at the resort

scarfinati
Activity Score 843
Art Director
DesignDine's picture

Really like the idea.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Inkwell's picture

Simple and effective. Well done!

Inkwell
Activity Score 148
Copywriter
swarley's picture

This is a very rare viral that actually has a point. Great job!

swarley
Activity Score 3
Graphic Designer at Pointer Creatives
certaintly's picture

i feel like this has been done before, but otherwise, nice job

certaintly
Activity Score 3994
scarfinati's picture

Seems like the message is how bad the air quality is at the resort

scarfinati
Activity Score 843
Art Director
Siddarth Basavaraj's picture

like it.. effective

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

myles's picture

Amazing insight! great execution! Winner!

myles
Activity Score 3
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