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Published/Aired: 
July 2007
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Description

AdTag Services is a visual-media tracking system employed to increase and measure Return-On-Investment (ROI) of advertising expenditure. To create awareness of this service, human AdTags were asked to move around different locations in the city. Through various media, people were urged to find the missing AdTags and text a particular number to win instant cash. Over a 7-day period 20,000 texts were received.

Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Directors: Agnes Lee, Natashia Tjandra, Eric Tan
Copywriter: Lin Yi Jun
Photography: Digital Cocoon
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chriscoast's picture

I don't understand this. Can someone explain please?

chriscoast
Activity Score 77
Art Director |

**!BULLSEYE!**

BOOBJOB LOOBCANNON's picture

Whats going on there?

Unclear

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

puppiepoppy's picture

I think it's best if Singapore agencies stick to their scam ads.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

tang's picture

I hate companies who try to sell their service. I will never reveal personal information to ppl i dunno, esp some bullshit companies.

tang
Chun Chuan's picture

It's good, just sms to a number [free sms], and win cash.

Chun Chuan
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