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Dental floss

Agency Network: 
Published/Aired: 
June 2008
Description: 

Ambient advertisment created by Philipp und Keuntje, Germany for Miradent, within the category: Health.

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hofmann
Account: Tanja Heier, Sandra Vetter

Comments (20)

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luisrivera11's picture
luisrivera11
Activity Score 469

very nice

jamirofan's picture
jamirofan
Activity Score 31

OMFG
y had the exact same idea, the exact same execution.

at least now i know my student portfolio isn't (or wasn't) that bad after all.

JacelynAngel's picture
JacelynAngel
Activity Score 59

grats to your potential students~~

Goblin's picture
Goblin
Activity Score 412

hahah nice.....cute!

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Johnny Boy's picture
Johnny Boy
Activity Score 14

Whats the benefit here? Everyone knows dental floss fits between the teeth. Thats like a car ad telling me I can get from point A to point B in less time than horseback. Any brand of floss would work with this ad. Early settler.

capywriter's picture
capywriter
Activity Score 5509

Idd... any floss could use this ad, but it's this brand that does it. Do you necessarily always have to promise a special benefit before you are allowed to advertise? Name recognition, anyone?? For God's sake, it's dental floss!

AD1014's picture
AD1014
Activity Score 307

done done done meaningless and done. our floss goes between your teeth. that is genius.

sonucoues2002's picture
sonucoues2002
Activity Score 804

done done done
thousand times for different products

peak900's picture
peak900
Activity Score 211

sorry guys, done before.

Olafski001's picture
Olafski001
Activity Score 1193

me like
haven't seen it before but hey, there's a lot i haven't seen

BrettHeart's picture
BrettHeart
Activity Score 136

Serviceplan has done this before.... Exactly the same execution. I am sick of that!

[BrettHeart™]

djakuza's picture
djakuza
Activity Score 517

does someone has a link for that?

BrettHeart's picture
BrettHeart
Activity Score 136

No, sorry. They sended it to ADC Germany this year. But i think it doesn't win anything... :-)

[BrettHeart™]

sloppy4's picture
sloppy4
Activity Score 1492

are you thee bret heart? bret "hitman" heart, famous canadian wrestler?

http://en.wikipedia.org/wiki/Bret_Hart

copyanalysis's picture
copyanalysis
Activity Score 62

done before

fersvax's picture
fersvax
Activity Score 1239

Done! Even I did it. When someone else's execution won an award in 2006, I took it out of my portfolio. Ideas never end.

FER.

djakuza's picture
djakuza
Activity Score 517

hahah @ sburns4... bret hitman hart is already dead, he died in an wrestling accident...

sloppy4's picture
sloppy4
Activity Score 1492

that was his brother owen.

STRTLRS's picture
STRTLRS
Activity Score 1601

---------------
I think, therefore... yeah.

Cedars's picture
Cedars
Activity Score 77

uncommonly

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