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The exhibitionist

Agency Network: 
Published/Aired: 
March 2008

Description

Ambient advertisement created by Serviceplan, Germany for Mini, within the category: Automotive.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekkehard Frenkler
Art Director: Pei-Jen Mueller-Lierheim
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kurtberengeiger's picture

Mildly amusing.

kurtberengeiger
Activity Score 7323
Copywriter
consolidated.db's picture

this is purely executional. the idea isn't tied back to the product. you could substitute any other make of car for this one.

consolidated.db
Activity Score 545
Copywriter at Ad Land
teenquey's picture

if it is, so? so does any 100 billion other ideas can be applied to other products and brands.

teenquey
Activity Score 290
JWT
consolidated.db's picture

?

consolidated.db
Activity Score 545
Copywriter at Ad Land
A.G. Pennypacker's picture

Great idea but the set-up and editing in this video is not paying it off as well as it could.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
capobvious's picture

where's the cool part where he gets punched in the face?

this is embarrassing.

capobvious
Activity Score 68
Crisp One's picture

being cool is overrated, i think its great.

Crisp One
Activity Score 2005
Other at New York
Disco Munky's picture

I agree, this is ace.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

biabitch's picture

cute promo guys

biabitch
Activity Score 298
saatchi
doworkson's picture

most people could probably care less. but either way its a cool and fun way of spreading the word about the new mini. guarantee people who see these dudes will remember the clubman over any car commercial.

doworkson
Activity Score 242
Copywriter
Disco Munky's picture

My only issue about this, is that the mini is no longer a "mini" car. It's as big as most hatch-backs, in the UK at least. In the US with their massive cars, the mini is probably still considered quite small. Go USA!

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

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