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Misplaced Airbag

Agency Network: 
Published/Aired: 
May 2013

Description

In Mexico car accidents caused by women while making up and driving are very common. Thinking about their own safety and others, MINI created this campaign to raise awareness among woman drivers, demonstrating that there is a better place to make up than your car.

Ambient advertisement created by Publicis, Mexico for Mini, within the category: Automotive.

Caption

There's a place for everything. Don't makeup & drive.

Advertising Agency: Publicis, Mexico
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Héctor Fernández
Creative Directors: Jessica Apellaniz, Luis Enríquez
Associate Creative Director: Christian Santacruz
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Highest Rated

Vladislav's picture

Effective and heart attacking

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
Vladislav's picture

Effective and heart attacking

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
Bruno Brasileiro's picture

I like the idea, despite most women would get pissed of after this (and not smiling like it's shown). Oh, and better hide that GoPro camera at 0:38 next time :P

Bruno Brasileiro
Activity Score 94
Copywriter at Area 23/FCB
kleenex's picture

Brilliant placement.

kleenex
Activity Score 51126
Web Designer/Developer
msea's picture

cool! I hope there were no broken noses:)

msea
Activity Score 139
Art Director
sonufrommars's picture

Brilliant

sonufrommars
Activity Score 67
Art Director at india
Cristina and Chris's picture

Very in your face advertising (excuse the pun). Memorable and I'm sure it would be talked about, but i wonder how far?

Cristina and Chris
Activity Score 840
Joele's picture

Stunning!

Joele
Activity Score 287
Art Director
kalpesh78's picture

This will surely cost them the promotion. lipstick gone all wrong.

nice work.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

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